H&M Becomes the First Major Brand to Support Sustainable Clothing
Sustainable clothing is gaining traction as more people turn away from large clothing brands that do not care for the environment. H&M has realized the potential in the sustainable clothing market and has begun to produce eco-friendly products.
H&M is one of the first major retail brands to commit to a sustainable collection, putting it at the forefront of the future of the clothing industry.
The company has pledged to make sure that its sustainable clothing line is made from 100% renewable materials and will be manufactured with 100% renewable energy. The company’s new collection is called Sustainability by H&M, and is made with sustainable materials that will last a lifetime.
Along with WWF, H&M wants to reimagine water use in the fashion industry. The fashion industry is one of the most wasteful industries in the world, consuming 79 billion cubic meters of water in 2015 alone. H&M believes every step in clothing making can become more eco-friendly, its just a matter of putting in the time and money to come up with sustainable alternatives.
The collection is made using a combination of sustainable and disposable materials. 100% sustainable materials mean they are constantly recycled.
The company aims to make a positive message about the environment in the collection, emphasizing that it is wrong to create huge amounts of new environmentally damaging products even if they have very high commercial appeal.
In the company’s statement, they explained that they had chosen to call their collection “Sustainability”, as it is “helpful and informative, rather than ‘ordinary’”. H&M also publicly denounces companies such as Nike that use sweatshops in poorer countries.
This is one of the first times that a major brand has put their money where their mouth is. H&M’s sustainability initiatives have been growing for years, and they have been taking care of their workers. In addition, they have made this statement, which means they have decided to stop using factory workers in their latest fashion collection. Now, they are about to do something that no one has done before: reduce their carbon footprint.
Now the question is will the rest of the fashion industry follow?